20 Sales Skills Anyone Can Learn To Be A Great Salesperson

Philipp S.
Last updated on November 29, 2022

Are you looking to improve your sales skills? Whether you’re a beginner or a seasoned professional, there are always new sales skills you can learn to close more deals and increase your earnings.

Whether you’re a startup or an established company, your sales team is responsible for bringing in new customers and generating revenue. In order to be successful, your sales team needs to have a variety of skills that allow them to connect with potential customers and close deals.

In this blog post, we’ll share with you the 20 essential sales skills that every team needs. By the end of this post, you’ll know exactly what sales skills you need for your business to succeed.

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Sales skills you need to master for a successful sales team

Sales skills are essential because they enable a team to communicate with and persuade potential customers effectively. Without these skills, a team may struggle to generate new business and drive revenue.

Additionally, strong sales skills can help build and maintain positive relationships with clients, leading to repeat business and customer loyalty. In short, sales skills are crucial for a successful and profitable team.

Overall, strong sales skills are crucial for driving business growth and generating revenue. Having a team that possesses these skills can lead to successful customer interactions and ultimately contribute to the overall success of the company.

What Actually Makes a Great Sales Rep?

Although many try to pinpoint the qualities of a good sales representative, there is still no agreement. There is a common understanding that certain necessary skills can be leveraged, but many others are more favorable.

20 Sales skills your team should have

An effective sales team should have a mix of skills that allow them to successfully connect with and sell to potential customers. Here are essential skills that every sales team should have:

1. Communication skills

Communication skills are absolutely essential for sales teams. After all, the primary goal of a sales team is to communicate with potential customers and build relationships.

In order to communicate effectively, salespeople need to clearly and concisely articulate their message. They also need to be good listeners in order to understand the needs of their customers.

The way a salesperson communicates is often a good way to communicate with customers via email or phone. Become aware of your audience by keeping them in mind when you speak.

Supercharge your communication

A review of sales tips can help you understand that writing and verbal communication are two important components to your success in the industry.

Use social media platforms to prospect for leads and keep up with customers. These days, salespeople need to be proficient in digital communication in order to connect with customers who are often online.

2. Persuasion and negotiation skills

These skills go along with communication skills. In order to persuade someone to buy a product or service, salespeople need to make a strong case for why their solution is the best option. They also need to negotiate in order to get the best possible deal for their company.

Become a master negotiator

Not all accounts close in an instant. Good salespeople are good at finding the right words to use when you need to sell the product.

Creating creative ways to close transactions is skillful and quick. Resolve any conflict in any situation by being proactive and effective with the right skills.

You can be better at negotiating if you understand the psychology involved in reaching an agreement. By being armed with this knowledge, you can use these sales skills to your advantage and increase the likelihood of closing a deal.

Negotiation Skills

Once the proposal has been developed, representatives must negotiate rigorously and logically. High-risk neglect can sometimes lead to repeat mistakes, such as offering too much of a discount.

Quick Tip: Consider a role-playing exercise in which simulated buyers negotiate for prices or a specific industry demand. You’ll be looking at rep skills to get sales value and highlight the benefits of your solution.

Some people are born negotiators, while others need to learn the ropes. If you’re not a natural negotiator, there are still ways to improve your sales skills. The best way to get better at negotiating is to practice as often as possible.

One of the most important aspects of selling is being able to build rapport with your customer. Rapport is a relationship of mutual trust and respect. It’s the foundation on which all great relationships are built, including the one you have with your customers.

3. Market and Product Knowledge

It’s important for salespeople to have a deep understanding of the products or services they are selling. They need to answer questions about the product and address any concerns that potential customers might have.

Expertise in the market and industry

To be successful, sales teams need to have a good understanding of the market they’re selling into. They need to know who their potential customers are, what their needs are, and what trends are affecting the industry.

Having market and industry knowledge skills allows sales teams to be more strategic in their approach to selling. It also helps them to identify new opportunities and target the right customers.

4. Time management and organization

Salespeople need to manage their time and prioritize their tasks. They often have to juggle multiple projects and meet deadlines. A sales team that possesses good time management skills will be more productive and close more deals.

Time management is similar to flexibility – you are able to work smarter than hard. Working 60 days a week to hit a sales goal is neither sustainable nor fun. 40 hours a week is a healthy way to beat sales goals.

You can increase your potential by taking the time to manage your time. This means that when you are working, you should be focusing on work so that you can get the most done in a shorter amount of time.

Quality over quantity is always better, but being efficient with your work will change how productive you are overall.

How to one your organization skills

The sales process is not as simple as most of you think. That’s why it’s important for salespeople to understand how science drives their success. After you gather this information from managers and analyze your sales funnel, you’ll have a better understanding of it. But be careful that you don’t rely too much on a spreadsheet.

How to build a habit stack

Time management is necessary for salespeople. You can achieve this by implementing software in your daily life. It is especially effective in promoting products because sales usually occur in dozens of stages and respond to compartmentalization.

Think of the possibilities, preparations, approaches, and presentations. How can a program work in its entirety at any given time? Often these steps become habits and become natural.

Time management and organization skills are also important for sales managers. They need to be able to plan and organize the sales team’s activities.

5. Adaptability and flexibility 

The sales world is constantly changing. Sales teams need to adapt to new situations and change their strategies on the fly. They also need to be flexible in their approach and willing to try new things.

Adaptability can range from being able to adjust your sales pitch on the fly to cater to a specific client’s needs, to being open to new sales strategies and methods.

Flexibility is important in sales because you never know what might happen. You might need to change your plans at the last minute, or you might have to deal with an unexpected customer issue.

Adaptability and flexibility are especially important for sales managers and salespeople alike. They need to be able to adapt their management style to different team members and different situations.

How to become flexible

Being open-minded is easier when you react to situations when you understand everything. Focus on relationship selling tell us about the problem and the customer’s need to find the solution.

Stay informed, you also need to adapt the way we work with our technologies. It’s making a deal and anticipating all possibilities and plans.

6. Customer relationship management 

Strong relationships are the foundation of successful sales. Sales teams need to be able to build rapport with potential customers and establish trust. Once a relationship is established, salespeople can then work on selling their product or service.


A salesperson should be able to build long-term relationships with others with potential benefits that can be used to improve their sales team. The ability to build good relationships enables salespeople to get tasks done and achieve team goals.

Relationship building involves trust, rapport, and a genuine desire to help. Relationship building leads to relationship selling and it offers many opportunities if you play your cards right.

8. Prospecting and lead generation 

Prospecting is the process of finding and qualifying potential customers. It’s a key sales skill that all sales teams need to master.

Lead generation is the process of generating new leads. This can be done through various means, such as online marketing, social media, or word-of-mouth.

Sales teams need to be good at both prospecting and lead generation in order to be successful.

How to get strategic about prospecting

Strategic prospecting is about both prospect qualification and prospect development. The best news is that if you are more strategic about how you do your prospecting, your sales funnel will have less work to do. 

9. Goal setting and planning 

Sales teams need to set goals and create plans in order to achieve them. Without goals, it’s difficult to measure success. And without a plan, it’s difficult to execute the goals.

Goal setting and planning combine to create a roadmap for success.

The way to succeed is by concentrating on productive activities and constantly monitoring your growth. Change what isn’t working, keep adapting, and be flexible. And always remember that the goal is to increase your sales, not just to make more calls.

10. Technical proficiency with sales tools and software

With the vast array of sales tools and software available, it’s important for sales teams to be proficient in using them. Sales tools can help with things like lead management, customer relationship management, and proposal creation.

Having the knowledge of the right sales tools and knowing how to use them efficiently can be the difference between a good sales team and a great one.

11. Selling using data and analytics

In today’s data-driven world, it’s important for sales teams to be able to sell user data and analytics. Being able to find trends and patterns in data can help close deals.

Data and analytics help sales teams understand their customers better and find new opportunities. It can also allow you to check on historical sales data to track progress and at the same time find insights and learnings for future sales strategies.

12. Persistence and tenacity 

Sales teams need to be persistent in the face of rejection. They need to be able to handle rejection and continue moving forward. They also need to be tenacious in their pursuit of deals.

Persistence and tenacity are especially important for sales managers. They need to be able to keep their team motivated and focused, even when things are tough.

It happens in sales to get a rejection letter and then sell. Top sellers have a lot of knowledge about this. They can persevere despite obstacles, failures, and resistance.

How to cultivate perseverance in your sales team?

The path to success can’t always be quick and easy. It is crucial to create an outline of your goals. Keep them in your journal and keep them on track so that you can easily see them all the time.

When you encounter a setback, follow this simple process: stop and evaluate the situation, identify the problem, and continue the dialogue. Analyze the problem and break it down into its component parts.

Once you have done that, you can figure out where to go from there.

13. The ability to work under pressure 

Sales teams need to be able to work under pressure and meet deadlines. They need to be able to handle stress and still perform at a high level.

Having all these skills is important, but they mean nothing if you don’t have the right attitude. The right attitude is what will make or break your sales team.

14. Have a positive attitude in your sales team

A positive attitude is essential for any sales team. Sales teams need to be optimistic and believe in themselves. They need to be able to see the glass half full, even when things are tough.

Being optimistic is one of the sales skills that will help your team succeed. Positivity is contagious, and it will rub off on your team members.  It will also help them stay motivated and focused.

15. Passionate 

A sales team needs to be passionate about their work. They need to be excited about what they’re selling and believe in the product or service.

If you’re looking to grow your business, it can be a challenge trying out these new skills for size. You might think hiring an outside agency will give you more control but that’s not always the case.

16. Be a team player

Most salespeople have no option but to go solo. Teams are essential to success. It can be especially useful to sell to large, complicated customers. Not only are salespeople needed, but you must have cross-functional collaboration with marketing products and customer success.

17. Foster Curiosity

Curiosity can be all that is needed for successful performance in any job in life. When we are interested, there are answers.

If you are interested, it’s time to find out how you can improve. If you want some answers, ask others. The ability to ask great questions is the beginning of success. When it comes to selling, find out what the customer wants and needs.

18. Stay on the radar

As a salesperson, you need to be on the radar. You need to be noticed and remembered for the right reasons. In order to stay on the radar, you have to keep in touch with your network. You have to keep in mind that people buy from those they know, like, and trust.

19. Find your comfort level

As a salesperson, you need to find your comfort level. You need to be comfortable with who you are and what you’re selling. If you’re not comfortable, it will show. People can sense when someone is uncomfortable and it will make them uncomfortable as well.

20. Harness your empathy

Empathy is an important soft skill for selling a product or service. Empathy is our awareness of others’ feelings. You learn about others’ feelings as if you were experiencing their feelings personally.

Empathy is very important for a salesperson because you can understand the needs or problems of the prospect, and it helps to see the source of those problems. This in turn helps influence buyer decision-making and helps you find solutions for them to meet their requirements.

What are the 3 most important things in sales?

Even if you have the best sales skills in the world, forgetting these three essentials will render them completely useless. In order to be successful in sales, remember to utilize these three listening and relationship-building skills:

  • Sincerity – Don’t try to push your agenda; earnestly listen to what the other person is saying.
  • Ethics- Don’t talk someone into something they don’t want, listen to and understand what they’re saying.
  • Ask questions- Be of service to others by asking questions that will help them make a smart purchase.

Constructing beneficial relationships rely on the understanding that it is not always about our needs, but instead what the other person wants. By regularly utilizing these three relationship-building skills, you will be well on your way to increased sales and a plethora of content customers.

Always listen to your customers attentively and with sincerity.

When we are selling, it is crucial to keep the focus on the customer rather than ourselves. All too often, salespeople enter into a negotiation with their own interests at the forefront of their minds instead of those of the person they are trying to sell to.

Quotas, promotions, and commissions may be important to us as sellers, but they mean nothing to our customers unless we can show how meeting them will also meet their needs.

When you’re focused on making a sale, it’s easy to push too hard and ignore what your customer is saying. Instead, try leaving your sales goals at home and sincerely focus on how your product can best serve your customer’s needs.

This is one of the sales skills that can be improved with practice. If you can focus on your customer’s best interests, you will close more sales and build better relationships along the way.

Be respectful and truthful in your communication.

The best salespeople are also the best communicators. If you want to be successful in sales, you need to learn how to effectively communicate with your customers. That means being respectful and truthful in your interactions.

Don’t try to sell someone on something they don’t need or want. Trust is integral to any successful business transaction–customers must believe that you have their best interests at heart. By maintaining strong ethical standards in your sales practices, you build this rapport and set the stage for a fruitful relationship.

Asking questions

Let’s not get too excited about the awesome new thing we have. It might be a deal breaker for your potential customers.  The best way to find out is by asking questions and really listening to their answers. Only then can you determine whether there’s a fit.

Asking questions also allows us to get a better sense of customer pain points. By understanding the root of their problem, we can more easily recommend a solution.

These important things are a great addition to the sales skills your team should have! By being able to listen attentively, ask the right questions and understand customer needs, you’ll be well on your way to success.

If your sales skills are no longer achieving the results you want, it may be time to hire a sales agency.

You might think that hiring a sales agent is the easier option, but you’ll want to consider why they are better than your in-house team. In most cases, it’s because of their experience with complex deals and numbers which will make sure no stone gets left unturned when trying to bring in as much revenue as possible while also staying within budget constraints.

Offers fresh perspective

A sales agency can offer a fresh perspective and new ideas for approaching potential customers. 

Access to a wider range of potential clients

The average sales agency boasts a larger network and, as a result, greater access to target clients. Most agencies have a network of connections that they’ve built up over the years which gives them an edge when it comes to getting in touch with the right people.

Provides expertise in specific industries

A sales agency can offer a company the industry-specific or market-specific expertise and knowledge it needs to be successful.

Free up time for your in-house team

Working with a sales agency can free up time for your internal team to focus on other tasks and projects.

Most likely to close the deal quickly

What’s more, sales agencies are used to working under pressure and often have targets to meet which means they’ll be more likely to close a deal quickly and efficiently.

Identify weak areas in your current sales process

Outsourcing your sales process is a great way to identify any weak areas in your current process. This can help you to make necessary changes and improvements going forward.

Achieve your desired results

When you work with a sales agency, you can be sure that they’ll be focused on helping you achieve your desired results. This means you can count on them to provide the support you need to reach your goals.

Focus on running and growing your business

When you outsource your sales process, you can focus on running and growing your business. This is because you won’t have to worry about managing a sales team.

Work with experts

When you work with a sales agency, you’ll be working with experts who know how to get the most out of your sales process. This means you can rely on them to help you close more deals and grow your business.

While hiring a sales agency may seem like the easy option, it is important to weigh the benefits they bring in terms of experience and expertise against the cost. Ultimately, the decision should be based on the specific needs of the business and its goals for revenue and budget.

Commonly asked questions about sales skills:

What are examples of sales skills?

The ability to build rapport, overcome objections and close a deal are all examples of sales skills.

What are basic sales skills?

The ability to communicate effectively, both verbally and in writing, is a basic sales skill. Other basics include active listening, problem-solving, and customer service.

What are the core skills for sales?

The core skills for sales are communication, relationship building, negotiation, and closing.

What are the 3 most important things in sales?

The three most important things in sales are building relationships, communication, and closing deals.

Sales skills: Conclusion

A good sales team is made up of people with the right sales skills and attitude. If you know what skills your team needs, you can start to build a successful salesforce. When it’s time to hire a sales agency, make sure you find one that shares your values and has a proven track record.

Get in touch with us today to learn more about our services.

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