Offer Follow Up

Offer Follow Up: How To Nail The Art Of Keeping In Touch

Philipp S.
Last updated on July 26, 2023

Offer Follow ups are an integral part of the sales process, yet they are often neglected or not done properly. Why? Because following up can be uncomfortable and it’s easy to feel like you’re bugging the person you’re trying to sell to. The key is to find the right balance of staying top-of-mind without being a nag.

By the end of this post, you’ll have all the information you need to start sending killer follow-ups that will help you close more deals. Let’s get started!

What is an offer follow-up email?

An offer follow-up email is a message you send to a prospective client after you’ve made an initial sales offer. It’s an opportunity to reiterate your interest in working with the client, provide more information about your proposal, and answer any questions they may have. The purpose of a follow-up email is to keep the conversation going and to move closer to a sale.

The first step in sending an effective follow-up email is understanding its purpose. A follow-up email should never be used as an initial contact (that’s what your cover letter or cold email is for). Instead of taking some kind of action, a follow-up email should reaffirm your interest in working with the recipient.

Why send a follow-up email?

With follow-up, you can increase the likelihood that prospective customers or clients will take action on availing of your products and services. It also allows you to build relationships, strengthen your personal brand, and increase clients’ loyalty. It’s a way to stay top-of-mind, build rapport, and ultimately close the deal.

When should you send follow-up email?

The optimal timeframe to send a follow-up email is within 24 hours, or even better – a few minutes after you meet someone or take some kind of action. Having a short time frame in between makes you seem more responsive, enthusiastic, and interested.

It also allows you to take advantage of what’s called the “recency effect”, which basically means that people remember things better when they’re fresh in their minds. So if you want your potential client to remember you fondly, make sure to send that follow-up email while they’re still thinking about you.

When to follow up with an email after a verbal offer

  • When you haven’t received a response after a week
  • If the decision-maker is unavailable or hard to get in touch with
  • When there are multiple decision-makers involved
  • After sending a proposal
  • To thank them for their time

Sending a follow-up email after an initial job or business offer shows that you’re interested and excited about the opportunity. So if you want your potential client to remember you and your proposal, a follow-up email is the way to go.

Sales follow-up email templates are proven to get a response

Businesses understand that it is essential to follow up with their customers or clients. In fact, studies show that 80% of sales require five follow-ups after the initial contact.

The main objectives of a follow-up email are to:

  • Increase sales
  • Remind the prospect about your product or services
  • Include additional information they may find useful
  • Reinforce your key points
  • Fostering long-term customer relationship

There are a few different templates you can follow up with your customers:

Follow-up email after an in-person meeting

It’s always a good idea to follow up after an in-person meeting, and you can do this by sending a confirming email within 24 hours or less. This way, you’ll stay top-of-mind with the clients. In your email, be sure to reference specific points that were discussed during the meeting so that the prospect knows you were paying attention.

Subject: Thank you for meeting with us today.


Dear (Prospective Client):

Thank you for your meeting. I am genuinely interested in growing your business and supporting your client's business goals in the process. It is my promise to provide a summary of what I gave last night as well as support for a report.

Please feel free to contact me if you need more information. I intend to circle back next week and get a response if I don't get one.

Send a follow-up email if you haven’t heard anything after several weeks

If you haven’t heard anything from the client after several weeks, it’s perfectly acceptable to send a follow-up email.

You can gently remind them that you’re still interested in working with them and see if they need any more information from you. By staying in touch, you’ll keep yourself top-of-mind so that when they’re finally ready to move forward, they’ll think of you.

Here is a sample email you can follow if you haven’t heard from them in a while:

Re: I would like to provide a final response at this point.


Hi [a potential customer], I wanted to do a final follow-up on this email today. I understand if you have already decided to go with another [service], but I just wanted to make sure that you had seen my previous message and proposal.

I am still very interested in working with you and would be happy to answer any questions that you may have.

Follow-up if hasn’t heard back after the date your client said they’d inform you

If your prospect doesn’t get back from you before the date, this is a good email to follow up with. Make your follow-up emails clear and thoughtful about the client’s potential needs.

You can use this template for this kind of follow-up:

Re: [Subject Line of Original Email]

Email Example:

Hello [First Name],

I hope you have been well since we last spoke. I was just checking in to see if you had made a decision about my proposal?

If you have any questions or concerns, I would be happy to address them.

Thank you for your time and consideration.

Follow-up email template to offer additional support and answer remaining questions

Most follow-up emails include additional support and answer remaining questions. This follow-up message shows potential customers that you are ready to assist.

Subject: Tell me the best answer I can get.

Email Example:

Hi [name],

I was really excited about our opportunity to work together and wanted to ask if you have any other questions.

I understand that you might be considering other options, but I want you to have all the information you need to make the best decision.

Please let me know if there's anything else I can do.

Follow-up email template for reconnecting months later

It’s important to follow up with people even if months have passed. By doing this, you are showing that you value the relationship and want to maintain it.

This is a follow-up email that you can use a month later (for four or more). It doesn’t matter if the email is unanswered by the client previously:

Subject: Just reconnecting

Email Example:

Hi [name],

I hope you've been well! I was just thinking about you and wanted to check-in.

The company is currently implementing several exciting and innovative changes. I think you would be impressed with the progress we have made.

I would love to catch-up with you and see how things are going on your end. Do you have any time for a quick call next week?

Follow Up to Offer More Information About the Offer

Offering for more information about the offer is a great way to keep your company top of mind with the customers. By providing additional information about what you are offering, you are also increasing the perceived value of your services.

Subject: More info on our products and services

Email Example:

Hi [name],

Thank you for your interest in the products and services we offer. I want to follow up with more information about what they are, and how they can help make life easier on both of our ends! If there's anything else that has come up since my last email or if this sounds like something worth chatting about over coffee (or even earlier!), let me know so we don't leave things hanging here between us.

Follow Up to offer end relationship

Although it may seem counterintuitive, one of the best ways to get a response from someone is by offering to end the relationship. By sending this email, you can not only clear out your pipeline but also let go of deals that are going nowhere.

Subject: Let's end this

Email Example:

Hi [name],

Hey, I wanted to touch base with you. It's been a little bit and hasn't heard back from you yet so hopefully, this email finds its way into the inbox!

I want to respect your time if things are busy or if something else came up since we spoke last - which would make sense because it happens sometimes right?  I want to respect your time, so I'm going to assume you're no longer interested and will remove you from my list. 

We aren't able to connect right now - please don’t feel bad about reaching out again later if the opportunity presents itself.

Bonus Tips to Get Response :

Even though the waiting time for an offer can be one of the most anxious moments, there are ways around this. The best way to make someone respond is by making it easy and removing any stress from their shoes! Here’s our list of how you could do that:

Offer an easy way to respond

It can be helpful to include a link in your follow-up email that takes the customer directly to a landing page where they can accept or decline your offer. This makes it as easy as possible for them to respond and eliminates any back-and-forth that could delay their decision.

Sending a thank-you email

A thank-you email is always a nice touch, and it can help you stand out from the other candidates. Be sure to send your thank-you email right after the meeting or within 24 hours. In your email, you can reference something that you enjoyed about the meeting, such as the company’s products or services.

Asking for feedback

If you don’t receive a response within a week of the meeting, it’s perfectly acceptable to reach out and ask for feedback. Although not required, it’s always nice to ask for feedback after a meeting. If you don’t receive a response within the week of your consultation then feel free to reach out with any questions or concerns.

Don’t be discouraged

It’s normal to feel disappointed if you don’t get the response you are hoping for but it’s important to remember that it’s not personal. The business proposal is complicated, and there are often many other business suppliers for a project. Stay positive and continue to pursue your project.

When you’re chasing after a big project, the waiting game can be tough. But by following up in a timely and professional manner, you can set yourself apart from other businesses and increase your chances of success.

Tips for brilliant follow-up emails

Sending a follow-up email after an initial meeting or contact is really important in business. It’s a chance to keep your name in front of the client, build relationships and ultimately, win business.

It is important to find the right balance between reminder and connection when sending a follow-up email. It’s hard to decide whether to keep it that way or not. Let’s cover your needs. Here are our best tips:

Send your follow-up email to the appropriate person

Sometimes emails go unanswered because your pitches were not sent correctly, so please include your details in the email. Find out what they do within the prospecting company, how their work and where they might advance the transaction, and what their boss might be like.

You can access their website by visiting the team. Give them email after email, but pay attention to their business process as they are likely writing to multiple people. Although most companies do not publicly display employee email, you may need to search for other websites that offer this information.

Avoid the email blast

It may be tempting to send one email template to everyone, but if that’s true, there are a few things you need to consider. When sending emails to multiple companies, it’s imperative that they don’t sound generic.

The best way to create a template is to add personality to them. Identify potential customers and find out how they understand your business. Give business people a quick introduction and explain your skills and expertise. The more templates sound like they are talking directly to them, rather than other businesses, the greater the chance that your response can come from them.

Write a cheerful and useful email subject line

Your follow-up email should contain the following subject line. Follow-ups should start with a subject line that gets attention from customers’ inboxes. This can be done in several tone options. Your subject could be interesting or burgundy, cute or intriguing.

As you begin to learn about your customer, you can choose the tone that works best in their situation. If you are not happy with a strategy, you can always change it. Please refer to the earlier message, include the names of potential customers, and provide more information to keep the reader interested.

Build a follow-up sequence

Avoid covering the intro sales process with only one follow-up as a lot of information overwhelms the recipient. Create an alternative to multiple messages. Studies show that longer emails tend to get more responses. Keep your emails short. Create urgency and messaging in follow-up emails.

Don’t start a more detailed conversation until you’ve met with a potential client. It will be easy to tell them what you want and tell them you would like to give them more details so they can call us.

Don’t be “salesy”

You might refer to sales distance, but your sales distance should not be too salesy for you. Marketing has always been the tool people use to learn when someone has been sold. When we hear salespeople talk, we can tune out any other pitch right away.

Remember, people don’t want to sell if it has value. When preparing an email, be careful not to include anything that sounds like a sales pitch. Instead, focus on what they want. You need to be able to solve that.

Write a clear call to action

A strong and effective call to action is a key element to pitch success. Your follow-up email should include a call to action that relates to the sales plan and can help prospects close sales cycles. In the case of a call to action, the person needs to be clear and say what they are interested in. Write a call to action for potential customers.

Be Prompt

The first and most important rule of offering follow-up is to be prompt. As soon as

This way, you’re still fresh in their mind and they’re more likely to remember who you are and what you discussed.

As we emphasized at the beginning of the article, being prompt in doing your follow-up is key to success. If you wait too long, your potential customer may have already forgotten about you or moved on to someone else.

Be Professional

When you’re sending an email to a potential client, it’s important to be professional. This means using proper grammar, avoiding slang, and keeping your tone polite and friendly. You want to come across as someone they can trust and depend on.

Be Clear and Concise

When you’re writing an email, be clear about what you’re offering and what your rates are. There’s no need to beat around the bush or try to hard sell them on your services. Just state what you can do for them and how much it will cost.

Nobody wants to read a long email, so keep your follow-up emails short and to the point. Get straight to the point and let them know what you’re offering. If you can, include a link to your portfolio or website so they can learn more about you.

Be human as possible

When you’re writing an email, it’s important to sound like a real person. Write in a friendly and conversational tone, as if you’re speaking to them in person. This will help build rapport and make them more likely to respond positively to your offer.

Avoid sounding like a robot or a salesperson by using natural language. This will come across as more genuine, which is key when trying to build a relationship with a potential client.

What to do while you wait for a response to your proposal

Some factors can cause delays in your business offer. Sometimes the people in charge wait for approval or develop proposals for other workers. It is important to take this into account so that you do not become impatient.

The most important thing that you can do is to have other offers or projects in the pipeline. This way, you can avoid putting all your eggs in one basket and increase your chances of success.

When following up, always be polite and respectful. Remember that you are trying to establish a business relationship, not just make a quick sale.

Follow Up to Accept the Offer

If you receive a response to close the deal, great! Review the points below to make sure you’re prepared to accept an offer.

  • Be sure to express your excitement and gratitude for being offered the job.
  • Ask for clarification on any benefits or details that are unclear.
  • Inquire about the start date.
  • Ask about the next steps in the process that needs to be completed or a phone call with the boss.
  • Make sure all pertaining paperwork is complete

These are just a few tips on how you should send that acceptance email. Once you have sent the acceptance email, it’s time to start working on building that relationship with your new customer. These tips will help keep them as one of our favorite customers by making sure they feel special and appreciated.


Offer follow-up emails are a key part of doing business and making sales. Offer follow-up emails are a great way to increase sales and get in touch with clients.

Offer follow-up email templates are a great way to increase your responses and conversions from offers. If you’re not sure when or why to use them, this blog post has helped answer those questions for you. Now that you know how helpful they can be, it’s time to start writing your own!

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